Mar 4, 2025

Kyari.co

Kyari.co Comprehensive Business Report


Table of Contents

  1. Executive Summary

  2. Company Profile & Corporate Details

  3. Funding & Financial Overview

  4. Business Model Analysis

  5. Products & Services

  6. Industry and Market Landscape

  7. Leadership & Management Team

  8. Corporate Culture, Employee Information & Global Presence

  9. Technologies and Digital Transformation

  10. Strategic Partnerships and Risk Management

  11. Customer Analysis and Reputation

  12. Legal & Regulatory Framework

  13. Future Plans and Strategic Outlook

Executive Summary

Kyari.co, officially known as Select Brands International Pvt. Ltd. (trading as Kyari), is a pioneering online nursery and home decor brand based in Indore, India. Founded in 2021 by Agam Choudhary and his brother Saksham Jain, the company has quickly established itself within the consumer goods sector, focusing on indoor plants, self-watering planters, decorative planters, and innovative accessories. With key funding milestones such as a Pre-Series A round of INR 6.5 Cr in May 2024, Kyari.co has achieved significant valuation and revenue growth. This report integrates detailed insights on company background, financials, business model, market positioning, leadership, and customer sentiment, along with a review of legal, regulatory, and future strategic aspects.

Company Profile & Corporate Details

Official Company Details

Detail

Information

Official Name

Select Brands International Pvt. Ltd. (trading as Kyari) Startup Pedia

Founding Date

April 2022 Agam Choudhary’s LinkedIn Post (Narrative indicates inception in 2021 as an online nursery)

Location

Indore, India Tracxn

Founders and Key Management Personnel

Founder Name

Background and Key Details

Agam Choudhary

• Business family origin from Madhya Pradesh (Sagar). • Bachelor’s in Industrial Production Engineering from Indore. • Previously founded RobotBanao (2018) before launching Kyari in 2022. Kyari Plant Store in Shark Tank Season 4

Saksham Jain

• Brother of Agam Choudhary. • Co-founder with a strong entrepreneurial background and deep roots in a business family from Indore. • Contributed to the strategic vision addressing urban indoor plant needs. Kyari Plant Store in Shark Tank Season 4

Headquarters, Mission, Vision & Legal Structure

Attribute

Details

Source

Headquarters

Indore, India

Tracxn, About Kyari – Kyari.co

Mission Statement

To make plant care easy and accessible, adding aesthetic value to spaces while innovating the gardening experience.

CB Insights – Kyari on Shark Tank, PitchBook

Vision Statement

To turn every space into a peaceful retreat by integrating the beauty of nature with stylish designs, ensuring urban locations enjoy the calm and luxury of indoor greenery.

Kyari Plant Store in Shark Tank Season 4

Core Values

Sustainability, Eco-friendliness, Innovation, Customer-centricity, family-like culture, and continuous learning.

About Us – Kyari.co, Corporate Main – Kyari.co

Legal Structure

Private limited company; a funded, unlisted entity operating in the online retail plant and decor segment.

Tracxn, Tofler – Kyari Innovations Private Limited

Funding & Financial Overview

Financial Milestones and Timeline

Year/Date

Milestone

Details

Source

2021

Inception

Kyari.co was founded in Indore, India as an online nursery offering a variety of indoor plants and affordable pots.

N/A

May 2024

Pre-Series A Funding

Secured INR 6.5 Cr in funding led by Agra Gwalior Pathways and Airen Holdings.

Enablers Investment

Detailed Financial Analysis

Revenue and Net Income (Fiscal Years in INR)

Fiscal Year (Ending Mar)

Revenue (INR)

Profit/(Loss) (INR)

FY 2018-19

476,079

9,436

FY 2019-20

22,106,642

132,112

FY 2020-21

37,528,819

349,419

FY 2021-22

28,515,272

-1,073,356

FY 2022-23

37,730,882

-12,521,662

FY 2023-24

128,439,034

-21,793,554

Latest Valuation and Annual Revenue Snapshot

Metric

Value (USD)

Value (INR)

As On Date

Latest Valuation

6,765,261.55

565,515,468

17 Apr 2024

Latest Annual Revenue

1,551,613.72

128,439,034

31 Mar 2024

Debt Situation

Debt Component

Value (INR)

Details

Non-current Liabilities

21,000

Minimal long-term debt reported

Current Liabilities

13,176,674

Includes short-term liabilities

Short Term Borrowings

2,390,035

Specific portion of current liabilities

Note: No credit rating information is provided.

Business Model Analysis

Value Proposition

Aspect

Details

Core Offering

Online nursery specializing in a wide range of quality indoor plants and decorative pots.

Unique Benefit

Affordable pricing, innovative self-watering technology, and curated selections that seamlessly enhance indoor aesthetics.

Customer Outcome

Transforms indoor spaces into serene retreats while simplifying plant care.

Citation

Enablers Investment

Customer Segments

Segment

Characteristics

Home Decor Enthusiasts

Urban consumers looking to enhance living spaces with greenery.

Plant Aficionados

Individuals passionate about indoor plants and gardening.

Budget-Conscious Buyers

Customers valuing affordability without compromising on quality.

Channels and Customer Relationships

  • Primary Sales Channel: Kyari.co website supported by digital marketing and online marketplaces.

  • Customer Relationships: Digital engagement via online support, social media interactions, and after-sales services aimed at fostering loyalty.

Key Activities and Cost Structure

  • Key Activities: Product sourcing, digital marketing, operational management, and after-sales customer service.

  • Cost Components: Inventory procurement, operational expenses (warehousing, logistics, salaries), marketing and sales, and technology maintenance.

Revenue Streams

  • Primary Source: Direct sales via the online platform.

  • Supporting Capital: Recent Pre-Series A funding enables expansion and innovation.

Products & Services

Primary Offerings

Category

Description

Key Features

Source

Live Indoor Plants

Quality homegrown plants designed to transform indoor spaces into green retreats.

Offered through the Kyari.co website and mainstream platforms like Amazon.

Kyari News

Self-Watering Planters

Flagship offering tailored for urban dwellers and novice gardeners.

Built-in reservoir and wick system to ensure consistent moisture and avoid overwatering.

Kyari News, Product Testing

Decorative Planters

Planters that serve as stylish décor items for various indoor aesthetics.

Designs vary from sleek minimalism to LED and magnetic options.

Kyari News

Innovative Accessories

Tools designed to enhance the plant care experience.

Examples include the Hydrating Pen for improved plant hydration.

CB Insights

Recent Launches

Launch Category

Description

Key Details

Source

Newly Launched Collection

A dedicated category highlighting the latest product designs and innovations.

New products available at discounted rates on a consolidated landing page.

Newly Launched

Differentiation Factors

Aspect

Description

Impact

Source

Innovative Technology

Advanced self-watering mechanisms and accessories like the Hydrating Pen.

Simplifies plant care and ensures healthy, consistent growth.

CB Insights

Aesthetic Design

Products that double as décor items with varied designs to suit modern indoor styles.

Merges functionality with decorative appeal.

Kyari News

Quality Packaging

Use of specialized and breathable packaging to ensure product integrity during transit.

Ensures live plants arrive in optimal condition.

Kyari News

Online Convenience

Strong digital presence through the official website and listings on major marketplaces.

Provides a hassle-free purchasing experience.

Kyari News

Industry and Market Landscape

Industry Overview

Category

Details

Primary Industry

Consumer Goods

Sub-Sector

Home Furnishing Products (Online Nursery)

Product Focus

Indoor plants and decorative pots

Key Market Trends

Trend

Details

Online Retail & E-commerce

Growth in online sales for niche consumer products.

Indoor & Eco-friendly Decor

Rising consumer preference for sustainable home décor.

Digital Transformation

Increased digital engagement and reliance on online platforms.

Note: Detailed market share, main competitors, current order book, and client data are not sufficiently provided in the available dataset.

Leadership & Management Team

Executive Summary

Kyari.co is led by a lean management team primarily consisting of its co-founders. There is a strategic reliance on external expertise for specialized functions such as financial management.

Detailed Leadership Information

Name

Role/Designation

Background & Experience

Observations

Agam Choudhary

Co-Founder; Key Executive

Founded Kyari in April 2022; previously launched RobotBanao (2018); instrumental in strategic direction and growth.

Spearheaded brand journey and rapid growth.

Saksham Jain

Co-Founder; Key Executive

Co-founded Kyari leveraging an entrepreneurial background from a business-centric family in Indore, India.

Focuses on sustainable growth and operational efficiency.

Additional Leadership Notes

  • CFO Role: Kyari.co opts for external financial expertise (e.g., through Colonel Consultancy) rather than maintaining an in-house CFO.

  • CTO and Other Roles: There are no detailed disclosures on positions such as CTO or other senior executives.

Corporate Culture, Employee Information & Global Presence

Corporate Culture & CSR

Category

Details

Reference

Corporate Culture

Specific details regarding corporate culture, diversity, and CSR initiatives are not available.

Insufficient data

Sustainability Practices

Not explicitly disclosed in the provided data.

Insufficient data

Employee Information

Metric/Aspect

Details

Source

Global Employee Count

45 employees (as of December 2024)

Tracxn

Employee Turnover Rate

Not available

Benefits & Development

Emphasizes a quality work culture in a sustainable and creative work environment; specific benefits and training programs are not detailed.

Kyari Career Page, AmbitionBox

Employer Reputation

3.0 out of 5 stars on AmbitionBox, reflecting moderate employee satisfaction.

AmbitionBox

Global Presence and International Expansion

Attribute

Details

Headquarters

Indore, Madhya Pradesh, India

Operating Regions

Primarily within India (South Asia, Asia, APAC implied)

Additional Offices/Facilities

No further global facilities beyond HQ are reported.

International Expansion Strategy

Not specified in available data.

Technologies and Digital Transformation

Aspect

Details

Citations

Technologies Utilized

Specific technologies used by Kyari.co have not been disclosed.

N/A

Digital Transformation Approach

No detailed insights available on the digital transformation strategy.

N/A

Innovation (Patents/Awards)

There is no available data regarding patents or awards.

N/A

Data & Analytics

Information on how data and analytics are leveraged in operations is not provided.

N/A

Strategic Partnerships and Risk Management

Key Partnerships and Alliances

Partner/Entity

Type

Relationship & Contribution

Source

Airen Holdings

Funding Partner/Investor

Co-led Pre-Series A funding (INR 6.5 Cr) providing strategic financial backing and expertise.

Enablers Investment

Agra Gwalior Pathways

Funding Partner/Investor

Key co-lead in the Pre-Series A round, reinforcing the financial and strategic positioning of Kyari.co.

Enablers Investment

Additional Investors

Strategic Investors

Include We Founder Circle, IVY League Ventures, Jitoworld, Madhav Corp, PATH among various individual investors, enhancing market reach.

Refer to detailed investor lists included in the research.

Risk Challenges and Mitigation Strategies

Aspect

Details

Reported Challenges

Specific operational or strategic risks have not been detailed in the available data.

Mitigation Strategies

No explicit risk mitigation approaches are mentioned in the provided sources.

Contextual Note: Kyari.co is still in an early, seed-stage phase; hence, detailed challenges and risk management disclosures may be limited.

Customer Analysis and Reputation

Primary Customers and Demographics

Category

Details

Customer Type

Individual retail buyers, home gardeners, and plant enthusiasts.

Purchase Focus

Indoor plants, self-watering planters, decorative planters, and innovative accessories.

Price Sensitivity

Product pricing points (e.g., snake plant around 450 Rs) suggest focus on budget-conscious urban consumers.

Customer Feedback and Reputation

Aspect

Details

Feedback Channels

Collection via online reviews (e.g., Trustpilot), email, phone calls, and support ticket systems.

Nature of Feedback

Predominantly negative regarding product quality, delivery delays, and unresponsive customer support.

Reputation Summary

Overall customer sentiment is negative, with recurring complaints about damaged products, delayed shipments, and inadequate support.

Citation

Trustpilot

Legal & Regulatory Framework

Legal Provisions and Terms

Aspect

Details

Notes

Governing Law

Service governed by the laws of India as specified in the Terms & Conditions. Kyari.co Terms

Establishes the jurisdiction and dispute resolution framework.

Disclaimer of Warranties

Services provided “as is” without any express or implied warranties, including fitness for a particular purpose.

Limits liability for service interruptions.

Limitation of Liability

Liability limited to the maximum extent permitted by law, covering various damages including lost profits and data.

Protects Kyari.co from extensive claims.

Indemnification

Users agree to indemnify Kyari.co and affiliated personnel from claims arising out of service usage.

Shifts certain risks to service users.

Termination and Prohibited Uses

Users must adhere to strict usage guidelines; non-compliance can lead to termination of service.

Maintains compliance and operational control.

Regulatory Oversight

Aspect

Details

Compliance Measures

Adheres to Indian legal frameworks with periodic updates to Terms and Conditions.

Regulatory Bodies

No specific external regulatory bodies are indicated beyond internal compliance mechanisms.

Future Plans and Strategic Outlook

Strategic Goals and Future Initiatives

Category

Details

Source

Short-Term Objectives

Specific short-term plans and objectives are not explicitly provided in the available information.

Enablers Investment

Long-Term Objectives

Detailed long-term strategies or upcoming initiatives remain undisclosed.

Enablers Investment

Response to Industry Disruptions

No comprehensive strategy has been provided regarding emerging market disruptions.

Enablers Investment

Conclusion: While Kyari.co has achieved notable growth and financial milestones, further disclosures are anticipated to elaborate on future strategic initiatives and risk responses as the company progresses in its lifecycle.

Conclusion

Kyari.co has rapidly emerged as a key player in the online nursery and home decor segment. With a strong founding story, a lean leadership team, and a distinctive product offering that combines aesthetics with innovative technology, the company has secured significant investor backing and achieved notable financial milestones. However, like many early-stage ventures, detailed insights into market share, global expansion strategies, and internal risk management remain limited. Improved transparency on future planning, technology adoption, and customer service practices will be essential for sustaining growth and enhancing brand reputation in a competitive market environment.

This report is based solely on the provided research data and associated sources.

Detailed Version

Official Details of Kyari.co

Company Overview

Detail

Information

Official Name

Select Brands International Pvt. Ltd. (trading as Kyari) Startup Pedia

Founding Date

April 2022 Agam Choudhary’s LinkedIn Post [Tracxn also notes 2021; the detailed narrative points to April 2022].

Location

Indore, India Tracxn

Founders and Key Management Personnel

Founder Name

Background and Key Details

Agam Choudhary

- Hails from a business family in Madhya Pradesh (Sagar).

  • Pursued a Bachelor’s in Industrial Production Engineering in Indore.

  • Founded an earlier online platform, RobotBanao, in 2018 before conceptualizing Kyari in 2022. Kyari Plant Store in Shark Tank Season 4.

| Saksham Jain | - Brother of Agam Choudhary.

  • Shares a strong entrepreneurial background, growing up in a business family in Indore, Madhya Pradesh.

  • Co-founded Kyari following the founders' prior business experiences and vision to address urban indoor plant needs. Kyari Plant Store in Shark Tank Season 4.

Note: While several posts include mentions of other contributors and advisory partners (e.g., CA Anshul Ajmera and Colonel Consultancy), the primary key management details available focus on the founders, Agam Choudhary and Saksham Jain.

Recent Analyst/Broker Coverage, Institutional Holdings, Government Policies, and CAPEX Expenditures on Kyari.co

1. Recent Analyst/Broker Coverage

Item

Details

Coverage Summary

A news article reported that Kyari has raised INR 6.5 Cr in Pre-Series A funding led by Agra Gwalior Pathways and Airen Holdings.

Source

Enablers Investment

2. Institutional Holdings

Investor Type

Investors

Institutional/Corporate Investors

We Founder Circle, IVY League Ventures, Jitoworld, Airen Holdings, Agra Gwalior Pathways, Madhav Corp, PATH

Individuals (Angel/Other)

Amit Kumat, Rajesh Patel, Sawan Laddha, Amit Mahendra Shah, Anshul Ajmera, S Rajkiran Jain, Rajat Singhai, Ronak Doshi, Anuj Goyal, Anand Saklecha, Manish Gai, Prateek Siyal, Vandana Gupta, Vishvek Bansal, Arpita Anchalia, Keshav Arein, Jhalak Luhadia

3. Government Policies Affecting Kyari.co's Industry

Aspect

Details

Policy Impact

Insufficient information available on specific government policies affecting the online nursery/consumer goods industry in the provided data.

4. Recent and Planned CAPEX Expenditures

CAPEX Category

Details

Recent/Planned CAPEX

There is no available information on Kyari.co's recent or planned CAPEX expenditures in the provided data.

This analysis is based solely on the information extracted from the provided messages history Enablers Investment.

Kyari.co Headquarters, Mission, Vision, Core Values & Legal Structure

Attribute

Details

Source

Headquarters

Indore, India

Tracxn, About Kyari – Kyari.co

Mission Statement

To make plant care easy and accessible, adding aesthetic value to spaces while innovating the gardening experience.

CB Insights – Kyari on Shark Tank, PitchBook

Vision Statement

To turn every space into a peaceful retreat by integrating the beauty of nature with stylish designs, ensuring urban locations enjoy the calm and luxury of indoor greenery.

Kyari Plant Store in Shark Tank Season 4

Core Values

Sustainability, Eco-friendliness, Innovation, Customer-centricity, and a family-like culture that values building bonds, delivering green joy, and continuous learning.

About Us – Kyari.co, Corporate Main – Kyari.co

Legal Structure

Private limited company; a funded, unlisted entity operating in the online retail plant and decor segment.

Tracxn, Tofler – Kyari Innovations Private Limited

Kyari.co History from Inception to Present

Timeline of Major Milestones

Year/Date

Milestone

Details

Source Citation

2021

Inception

Kyari.co was founded in Indore, Madhya Pradesh, India. It began as an online nursery offering a variety of captivating indoor plants and affordable pots.

N/A

May 2024

Pre-Series A Funding

Kyari secured INR 6.5 Cr funding in its Pre-Series A round, led by Agra Gwalior Pathways and Airen Holdings.

Enablers Investment

Financial Milestones

Metric

Value (USD)

Value (INR)

As On Date

Latest Valuation

6,765,261.55

565,515,468

2024-04-17

Latest Annual Revenue

1,551,613.72

128,439,034

2024-03-31

Company Growth Indicators

Indicator

Value

Note

Employee Count

45

As of 2024-12-31

Investors and Backing

Investor Name

Type

Additional Information

Amit Kumat

Individual


Rajesh Patel

Individual


Sawan Laddha

Individual


We Founder Circle

Company

wefoundercircle.com

IVY League Ventures

Company

ivyleagueventures.in

Jitoworld

Company

jitoworld.org

Airen Holdings

Company

airenholdings.vdtrxn

Agra Gwalior Pathways

Company

agragwaliorpathways.vdtrxn

Amit Mahendra Shah

Individual


Anshul Ajmera

Individual


S Rajkiran Jain

Individual


Rajat Singhai

Individual


Ronak Doshi

Individual


Madhav Corp

Company

madhavcorp.com

Anuj Goyal

Individual


Anand Saklecha

Individual


Manish Gai

Individual


Prateek Siyal

Individual


Vandana Gupta

Individual


Vishvek Bansal

Individual


Arpita Anchalia

Individual


Keshav Arein

Individual


Jhalak Luhadia

Individual


PATH

Company

pathltd.com

Note: The data available is limited to the messages provided, with no additional merger, acquisition, partnership, or leadership change details beyond the funding event.

Summary of Findings

Aspect

Summary

Inception

Founded in 2021 in Indore, India.

Funding

Significant milestone achieved with a Pre-Series A funding round of INR 6.5 Cr in May 2024.

Financial

Latest reported valuation is USD 6,765,261.55, with an annual revenue of USD 1,551,613.72 (as of early 2024).

Leadership

No recorded changes in leadership.

Mergers/Aq.

No merger or acquisition details provided.

Partnerships

No explicit partnerships information available.

Kyari.co Business Model Analysis

Value Proposition

Aspect

Details

Core Offering

Online nursery offering a wide range of captivating indoor plants and pots

Unique Benefit

Affordable prices and a curated selection that brings nature closer to customers' indoor spaces

Customer Outcome

Enhances indoor environments aesthetically and promotes a connection with nature

Citation

Enablers Investment

Customer Segments

Segment

Characteristics

Home Decor Enthusiasts

Urban consumers looking to enhance living spaces with greenery

Plant Aficionados

Individuals passionate about indoor plants and gardening

Budget-Conscious Buyers

Customers who value affordability without compromising quality

Channels

Channel Type

Details

Online Platform

Kyari.co website serves as the primary sales and engagement portal

Digital Marketing

Likely use of social media and online advertising to reach target segments

Partner Networks

Collaborations with investors and industry partners may support market outreach

Customer Relationships

Relationship Aspect

Details

Engagement Model

Online customer support and digital engagement via website and social media

Trust Building

Providing quality product information, after-sales support, and an intuitive online shopping experience

Long-term Loyalty

Leveraging feedback and repeat purchasing incentives in a seed-stage business

Revenue Streams

Metric

Value

Annual Revenue (USD)

1,551,613.72 (as of March 2024)

Primary Revenue Source

Direct sales of indoor plants and pots through the online platform

Funding Impact

Recent Pre-Series A funding (INR 6.5 Cr) supports growth and scaling initiatives

Key Resources

Resource Type

Details

Physical Assets

Inventory of indoor plants and pots; logistics and storage facilities

Technological Assets

E-commerce website (kyari.co) and associated digital infrastructure

Human Resources

Team of 45 employees (as of December 2024) supporting operations, marketing, and customer service

Financial Resources

Seed-stage capital and funds from recent Pre-Series A round

Key Activities

Activity Type

Details

Product Sourcing

Acquiring and curating a diverse selection of indoor plants and pots

Marketing & Sales

E-commerce operations, digital marketing, and customer outreach initiatives

Customer Service

Maintaining online support and post-sale engagement to foster loyalty

Operational Management

Inventory management, order fulfillment, and website maintenance

Key Partnerships

Partnership Type

Details

Investment Partners

Includes Agra Gwalior Pathways, Airen Holdings, and other individual and company investors

Supplier Networks

Likely collaborations with suppliers for plant materials and pot manufacturing (implied by product offering)

Strategic Collaborators

Potential industry partnerships aimed at marketing and logistics support

Cost Structure

Cost Component

Details

Inventory Acquisition

Cost of procuring indoor plants and pots

Operational Expenses

Salaries, warehousing, logistics, and website maintenance

Marketing & Sales Costs

Digital advertising and promotional expenses

Technology Investments

Maintenance and upgrades of the online e-commerce platform

Citations

Source Type

URL

News Article

Enablers Investment News

Company Info

Details derived from provided company profile

Kyari.co Primary Products and Services

Overview

The following tables present the comprehensive breakdown of Kyari.co's offerings, their flagship and recently launched products, and the key differentiators that set them apart from competitors.

Product & Service Offerings

Category

Description

Key Features

Source

Live Indoor Plants

Homegrown and quality plants that aim to transform indoor spaces into serene retreats.

Sold online via Kyari.co website and platforms like Amazon; shipped with specialized packaging solutions.

Kyari News

Self-Watering Planters

Flagship product designed for busy urban dwellers and novice gardeners.

Built-in reservoir and wick system for consistent moisture, preventing overwatering and root rot.

Kyari News, Product Testing

Decorative Planters

A range of planters that double as decor pieces for various indoor styles.

Available in designs ranging from sleek and minimalist to exotic LED and magnetic versions to suit diverse aesthetics.

Kyari News

Innovative Accessories

Additional tools that enhance the plant care experience.

Includes instruments like the Hydrating Pen which aid in plant hydration and care.

CB Insights

Recent Launches

Launch Category

Description

Key Details

Source

Newly Launched Collection

A dedicated category featuring recently released products on the website.

New product designs and offerings available at discounted rates; page aggregates the latest product introductions.

Newly Launched

Differentiation Factors

Differentiation Aspect

Description

Impact

Source

Innovative Technology

Cutting-edge self-watering mechanism and tools like the Hydrating Pen.

Simplifies plant care and ensures consistent growth.

CB Insights

Aesthetic Design

Planters available in a variety of decorative designs including LED and magnetic options.

Enhances indoor decor, merging function with style.

Kyari News

Quality & Packaging

Use of breathable and innovative packaging solutions to ensure that live plants reach customers intact.

Ensures plants arrive healthy and damage-free.

Kyari News

Online Convenience

Presence on the official website and popular online marketplaces like Amazon.

Provides a hassle-free ordering experience and accessibility.

Kyari News

Summary

The primary offerings of Kyari.co include quality live indoor plants, a flagship line of self-watering planters, a variety of decorative planters, and innovative accessories such as the Hydrating Pen. The brand differentiates itself through its advanced self-watering technology, aesthetically appealing designs, high-quality and specialized packaging, as well as a strong emphasis on online convenience and customer experience.

Exploring Kyari.co Industry and Market Landscape

Industry & Sectors

Category

Details

Primary Industry

Consumer Goods

Sub-Sector

Home Furnishing Products (Online Nursery)

Product Focus

Indoor plants and decorative pots

(Source: Kyari.co)

Market Share & Competitors

Aspect

Details

Market Share

Not enough information available

Main Competitors

Not enough information available

Key Industry Trends

Trend

Details

Online Retail & E-commerce

Growth in online sales for niche consumer products

Indoor & Eco-friendly Decor

Rising consumer interest in sustainable home decor

Digital Transformation

Increased reliance on digital platforms for customer outreach

(General trends based on industry patterns. Specific trends for Kyari.co are not provided.)

Financial Snapshot (Contextual Data)

Parameter

Amount (USD)

Details/Date

Latest Valuation

6,765,261.55

As of 2024-04-17

Latest Annual Revenue

1,551,613.72

As of 2024-03-31

Employee Count

45

As of 2024-12-31

(Data extracted from available historical records)

Summary

Kyari.co operates within the consumer goods and home furnishing sectors as an online nursery with a focus on indoor plants and decorative pots. However, the provided information does not supply details regarding its market share, main competitors, order book, client base, or specific project history and future plans.

(This analysis is based solely on the limited data available.)

Review of Kyari.co Financial Information

Annual Revenue and Net Income (Fiscal Years in INR)

Fiscal Year

Revenue (INR)

Profit/(Loss) (INR)

FY 2018-19 (ending 31 Mar 2019)

476,079

9,436

FY 2019-20 (ending 31 Mar 2020)

22,106,642

132,112

FY 2020-21 (ending 31 Mar 2021)

37,528,819

349,419

FY 2021-22 (ending 31 Mar 2022)

28,515,272

-1,073,356

FY 2022-23 (ending 31 Mar 2023)

37,730,882

-12,521,662

FY 2023-24 (ending 31 Mar 2024)

128,439,034

-21,793,554

Market Capitalization / Latest Valuation

Metric

Value (USD)

Value (INR)

As On Date

Latest Valuation

6,765,261.55

565,515,468

17 Apr 2024

Note: For private companies at early stages such as Kyari (Seed stage), the latest valuation is used as an approximate market capitalization source.

Debt Situation

Debt Component

Value (INR)

Details

Non-current Liabilities

21,000

Minimal long-term debt reported

Current Liabilities

13,176,674

Includes short term liabilities

Short Term Borrowings

2,390,035

Specific portion of current liabilities

Additional detailed debt metrics are embedded within the balance sheet but overall debt appears limited relative to the asset base.

Credit Rating

No credit rating information is available for Kyari.co in the provided financial data.

Primary Sources of Revenue

Revenue Source

Details

Product Sales

Captivating indoor plants and pots, which form the core of operations

Revenue Composition

Revenue from operations constitutes the majority of total revenue

All financial data has been extracted from the provided financial statements and company details source.

Leadership and Management Team of Kyari.co

Executive Summary

The available information on Kyari.co indicates that the startup is led by its founders and maintains a lean leadership structure. The two primary executives are the co-founders, Agam Choudhary and Saksham Jain. There is an intentional approach to leadership team structure where Kyari does not maintain a full-time CFO, instead opting for external expert financial guidance through a partnership with Colonel Consultancy. There are no specific details on roles such as Chief Technology Officer (CTO) or other senior executives in the provided data.

Detailed Leadership Information

Name

Role/Designation

Background & Experience

Observations/Recent Changes

Agam Choudhary

Co-Founder; Key Executive

Co-founded Kyari in April 2022 under Select Brands International Pvt. Ltd. Oversaw rapid 8X growth over 2 years. See LinkedIn Post.

Spearheaded the brand journey and strategic direction.

Saksham Jain

Co-Founder; Key Executive

Co-founded Kyari, contributing to the startup’s lean operational and financial strategy. Referenced in posts discussing the leadership structure and funding details.

Focuses on sustainable growth; part of a team that avoids bulky leadership costs.

Leadership Structure & Management Approach

Aspect

Details

Formal Executive Team

The leadership is limited to the co-founders with support from external experts (e.g., Colonel Consultancy) for financial matters.

CFO Role

Kyari does not have an in-house CFO, opting for external services to manage financial operations CA Anshul Ajmera's Post.

CTO Role

No specific details available on a Chief Technology Officer.

Recent Leadership Changes

No recent executive changes have been detailed in the provided information.

Conclusion

There is limited public data on detailed executive roles at Kyari.co beyond the co-founders Agam Choudhary and Saksham Jain. The company’s leadership structure is intentionally kept lean with strategic reliance on external expertise for certain roles. For additional details on specific roles such as CTO or further background information, more direct sources or company disclosures would be necessary.

Kyari.co Global Presence and International Expansion

Overview

Attribute

Details

Headquarters Location

Indore, Madhya Pradesh, India

Operating Region

South Asia, Asia, APAC

Founded Year

2021

Employee Count

45 (as of 2024-12-31)

Citations

Notes

The available information does not provide details regarding additional global offices, a documented international expansion strategy, or any planned regional expansions beyond its operations in India.

Key Partnerships, Alliances, Suppliers, and Strategic Relationships of Kyari.co

Overview

The available data points for Kyari.co provide key insights into its strategic relationships. While there is detailed information on its investor and funding partners, there is limited explicit data regarding direct suppliers. Key strategic relationships, primarily around funding and investments, support its market positioning as an online nursery with a strong portfolio in captivating indoor plants and pots.

Funding & Investment Partnerships

Partner/Entity

Type

Relationship

Enhancement to Offerings and Market Position

Airen Holdings

Funding Partner/Investor

Led Pre-Series A funding (INR 6.5 Cr) alongside Agra Gwalior Pathways

Brings financial backing and strategic expertise that bolster growth initiatives and market expansion, enhancing credibility Enablers Investment

Agra Gwalior Pathways

Funding Partner/Investor

Co-led Pre-Series A funding

Strengthens brand positioning by aligning with experienced strategic partners in investment Enablers Investment

We Founder Circle, IVY League Ventures, Jitoworld, Madhav Corp, PATH (and various individual investors)

Strategic Investors

Contributed as part of the investor portfolio

Provides financial stability and a network for market expansion, assisting in innovation and reaching broader customer segments

Strategic Influence on Offerings and Market Position

Aspect

Details

Impact on Market Position

Financial Backing

Received Pre-Series A funding with key strategic partners

Enables expansion, increased product assortment, and market outreach

Strategic Network

Diverse investor profile including companies and individuals

Provides robust business insights and network effects critical for competitive advantage

Credibility & Growth

Backed by reputed entities in venture investments

Enhances trust among consumers and partners, amplifying its online retail impact

Suppliers

Aspect

Details

Supplier Details

There is no explicit information on suppliers.

Summary

The strategic relationships of Kyari.co are centered around funding and investment partnerships. Leading partners like Airen Holdings and Agra Gwalior Pathways have been instrumental in its financial backing and strategic growth. While investor collaborations from various entities contribute additional market reach and expertise, no explicit supplier information is available in the provided data.

Citations

Assessing Challenges and Risks for Kyari.co

Reported Challenges and Risks

Aspect

Description

Reported Challenges & Risks

Insufficient information is available in the provided data regarding specific challenges or risks faced by Kyari.co as reported in its annual reports or public statements.

Strategies to Mitigate Risks

Aspect

Description

Mitigation Strategies

The provided documents do not detail any specific strategies employed by Kyari.co to mitigate risks.

Additional Context

Data Item

Detail

Company Founded

2021

Location

Indore, Madhya Pradesh, India

Latest Annual Revenue

USD 1,551,613.72 (as on 2024-03-31)

Latest Valuation

USD 6,765,261.55 (as on 2024-04-17)

Further details may be required from additional Kyari.co annual reports or public statements for a comprehensive assessment of their risk landscape and mitigation strategies.

Citations: Enablers Investment

Kyari.co's Future Plans and Strategic Goals

Overview

The available data on Kyari from the provided messages do not contain detailed public disclosures regarding its future plans and strategic goals. Information regarding specific short-term and long-term objectives, upcoming projects, or an approach to emerging industry disruptions is not clearly outlined in the available dataset.

Strategic Categories

Category

Details

Source URL

Short-Term Objectives

Not explicitly provided

Enablers Investment

Long-Term Objectives

Not explicitly provided

Enablers Investment

Upcoming Projects/Initiatives

Not available in the current data

Enablers Investment

Approach to Emerging Disruptions

Not described in the provided information

Enablers Investment

Financial Snapshot for Context

Metric

Value

Currency

As On Date

Latest Valuation

6,765,261.55

USD

2024-04-17

Latest Annual Revenue

1,551,613.72

USD

2024-03-31

Employee Count

45

Count

2024-12-31

The current dataset focuses on Kyari's operational data, funding news, and foundational business model as an online nursery. However, information addressing its strategic planning and responses to emerging industry disruptions is not available.

Conclusion

Given the available data, there is insufficient information to provide a detailed analysis of Kyari.co’s short-term and long-term objectives, upcoming initiatives, or its strategy toward industry disruptions. Future updates or detailed statements from company announcements would shed more light on these areas.

Citations: Enablers Investment

Employee Information at Kyari.co

Global Employee Count

Metric/Date

Employee Count

Source

As of December 2024

45 employees

Tracxn

Employee Turnover Rate

Metric

Value

Notes

Turnover Rate

Not available

Employee turnover data not provided in available sources.

Employee Benefits

Aspect

Details

Source

Benefits Package

Specific benefit details are not provided. Kyari emphasizes a quality work culture though.

Kyari Career Page

Work Environment

Focus on sustainability, creativity, and an eco-friendly, nature-inspired setting.

Kyari About Page & Career Page

Additional Details

No specific list of benefits is available from the provided sources.


Development and Training Opportunities

Aspect

Details

Source

Learning Opportunities

Employees are offered opportunities to learn, advance their careers, and tackle innovative projects.

Kyari Career Page

Skill Development

Emphasis on developing new skills in a vibrant and dynamic environment.

AmbitionBox

Training Programs

Specific details on training programs are not provided, but growth and development are encouraged.


Employer Reputation

Metric

Value

Source

AmbitionBox Rating

3.0 out of 5 stars (based on 1 review)

AmbitionBox

Employee Satisfaction

Indicates moderate satisfaction with work culture, benefits, and growth opportunities.

AmbitionBox Review

Note: Not all desired metrics (such as employee turnover rate) were available in the provided sources.

Legal and Regulatory Issues Concerning Kyari.co

Summary of Key Legal Provisions

Aspect

Details

Notes

Governing Law

The Terms & Conditions specify that the service is governed by the laws of India. Kyari.co Terms

Indicates the legal framework for dispute resolution

Disclaimer of Warranties

The platform provides the service as is and as available, disclaiming any express or implied warranties including merchantability, fitness for a particular purpose, and non-infringement.

Limits legal liability for service interruptions or inaccuracies

Limitation of Liability

Liability for any direct, indirect, incidental, punitive, special, or consequential damages is limited to the maximum extent permitted by law, including lost profits, revenue, savings, or data.

Seeks to protect Kyari.co from extensive claims

Indemnification

Users agree to indemnify and hold harmless Kyari.co along with its directors, officers, employees, and affiliates from claims or demands arising out of use of their services or breach of terms.

Shifts risk to users who misuse the service

Termination

The Terms allow termination of service by either party at any time. Obligations incurred prior to termination survive, and the platform reserves the right to cancel the service without prior notice for breach of terms.

Ensures control over service provision and reflects potential discontinuance policies

Prohibited Uses

Users are restricted from engaging in unlawful activities, intellectual property infringement, transmission of malicious code, harassment, and various other prohibited behaviors.

Helps in maintaining compliance and aligning with legal obligations

Regulatory Oversight and Compliance Methods

Aspect

Details

Notes

Regulatory Framework

The Terms specify compliance with Indian laws. No external regulatory bodies are explicitly mentioned through the documentation.

Internal compliance measures are set by the Terms and updated via the website periodically

Periodic Updates

Users are advised to check the Terms page for any updates as Kyari.co reserves the right to modify or replace any part of the service terms.

Ensures users remain aware of the current legal and operational standards with the platform

Compliance Mechanism

The service requires users to adhere to strict usage rules including proper account and billing information, adherence to rules against prohibited activities, and provides for indemnification.

These mechanisms act as self-regulatory compliance methods within the user agreement

Legal and Regulatory Controversies

Aspect

Details /

Major Legal Cases or Controversies

There is no available information from the message history indicating any ongoing legal cases or major controversies involving Kyari.co.

Inline Citations

For detailed information regarding the legal provisions and terms of service, refer to the Kyari.co Terms & Conditions.

Primary Customers and Reputation Analysis of Kyari.co

Primary Customer Demographics

Category

Details

Customer Type

Individual retail buyers, predominantly home gardeners and plant enthusiasts.

Purchase Focus

Houseplants and related gardening products (e.g., snake plants, plant bundles).

Price Sensitivity

Orders include low to mid-priced items (e.g., snake plant around 450 Rs), suggesting budget-conscious buyers.

Likely Demographics

Urban consumers; likely young to middle-aged professionals seeking home decor and indoor gardening solutions.

Based on observed order items and pricing, specific demographic data is limited in the provided sources.

Customer Feedback Collection and Utilization

Aspect

Details

Feedback Channels

Online review platforms (e.g., Trustpilot), email communications, phone calls, and support ticket systems.

Nature of Feedback

Predominantly negative feedback regarding product quality, delivery delays, and unresponsive customer support.

Feedback Usage

Although explicit internal processes are not detailed, feedback is publicly visible and likely intended to drive service improvements.

Citations: Trustpilot.

Company Reputation Among Customers

Aspect

Details

Overall Reputation

Negative – Numerous complaints highlight issues such as damaged products, delayed orders, and poor customer support.

Customer Support

Described as unresponsive with repeated failure to replace, refund, or update customers on shipment status.

Delivery Reliability

Issues noted include delayed deliveries or orders marked delivered without receipt.

Product Quality

Reports of receiving damaged, dry, or used plants indicate quality control challenges.

Based on multiple reviews detailed on Trustpilot, customer sentiment is largely unfavorable.


Clarity Takes Root

Copyright © 2024 Townhall Technologies
All Rights Reserved

SEBI Registered Research Analyst
INH000012449

Clarity Takes Root

Copyright © 2024 Townhall Technologies
All Rights Reserved

Clarity Takes Root

Copyright © 2024 Townhall Technologies
All Rights Reserved