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Pricing

Start with your context. Choose the depth.

Browse published business-model analysis free. Choose Individual for full company research, Pro for workflows and editable files, or Firm for team playbooks. Analyst time is shown in minutes; additional hour packs never expire.

10 days of Pro, or of Firm on a work email address to start. No card needed.

Prices in US dollars. Yearly billing is two months free.

Read

Free

The public part of Mool's research

$0

No card needed

  • Every covered company's profile, listing and market data
  • Business model and financial foundation, where Mool has published it

The call

Individual

Mool's research in full, to read, follow and question

$5a month

or $50 a year

15 min of analyst time a month

  • Mool's rating and 12-month target on every covered company
  • The full report, its analyses and the research model
  • Follow companies, and see what changed across the coverage
  • Ask questions of a piece of research
  • Keep your portfolios in Mool

The work

Pro

Everything in Individual, and the investor's playbooks

$20a month

or $200 a year

60 min of analyst time a month

  • Open research on your own brief and files
  • The Public Markets playbooks
  • Excel, Word and PowerPoint files, in your branding

The team

Firm

Everything in Pro, and every playbook, for teams

$50per seat a month

or $500 a year

150 min of analyst time a month

  • Every playbook category, private markets included
  • Custom playbooks, and team playbooks drafted from your own sample documents
  • Sample outputs: show Mool the file you want back
  • Private company data where Mool's data partners cover it

The institution

Institution

Everything in Firm, arranged with Mool's team

By invoice

  • Invoiced offline: no card and no checkout
  • Analyst time is not metered

Hour packs

Prepaid analyst time on top of a paid plan. It never expires.

Hour packs
TimePrice
60 min$20
240 min$80
900 min$300
Buy hours

Firm is priced per seat. For an institution invoiced offline, write to hello@mool.ai.

Building a client experience under your brand?

Discuss an institutional arrangement for your clients, funds or portfolios. Branded client access, integrations and rollout are scoped separately from the published workspace plans.

Analyst-hours

What uses analyst-hours, and what does not.

An analyst-hour is an hour of Mool at work: the time it spends reading, modelling and writing for you.

Uses analyst-hours

  • Running a playbook on your brief and files
  • Asking for a change to a piece of research
  • Asking a question and getting an answer from the research

In proportion to the work involved: a one-page answer uses less than a full report with an Excel model.

Free

  • A covered company’s business model and financial foundation, on this site, where Mool has published it
  • Reading the research you have already produced
  • Suggestions that complete a brief, and example briefs
Browse the research

FAQ

Questions about pricing.

Anything else: write to hello@mool.ai, or read the full FAQ.

What is an analyst-hour?
An analyst-hour is an hour of Mool at work: the time it spends reading, modelling and writing for you. Mool often works on several parts of a request at once, and each part's time counts, so a run can add up to more analyst time than the minutes you waited. You're never billed for waiting: time in a queue, retries after an error and slowdowns don't count. Your plan's allowance renews each month and is used first, and hour packs never expire. Running out never stops a run you've started: anything it uses past what you have comes out of your next allowance.
How much analyst time does a playbook take?
It depends on the brief and the files: a run counts the time Mool spends reading, modelling and writing for it, and never time spent waiting. Open research typically takes about 16 min of analyst time.
How does the trial work?
A new account can start 10 days of Pro, or of Firm on a work email address without payment details, and has what that plan opens for those days. A trial can be held until a phone number is verified, or refused where a network or a work domain has started many trials lately.
What happens after the trial?
Your research stays readable and downloadable. Without a plan the account continues on Free, which reads the public part of Mool's research: each covered company's profile and market data, and its first analysis where Mool has published it. Choose a plan at any time to keep the rest.
What do the plans include?
Free reads the public part of Mool's research. Individual (₹499 a month including GST, 15 min of analyst time a month) opens Mool's research in full, the feed of what changed across the coverage, questions on a piece of research and your portfolios; it runs no playbooks. Pro (₹2,000 a month including GST, 60 min of analyst time a month) adds open research, the Public Markets playbooks and Excel, Word and PowerPoint files. Firm (₹5,000 per seat a month including GST, 150 min of analyst time a month) is for teams and adds every other playbook category, private markets included, Custom and team playbooks, sample outputs and private company data. Institution is arranged with Mool's team and invoiced offline, with analyst time not metered.
What is an hour pack?
A block of analyst time bought once, on top of a paid plan, for the months when the work runs past the plan's allowance. It never expires.
How do I pay?
Payments are made in the app and processed by Razorpay, in US dollars or Indian rupees.
How do I cancel?
A subscription renews at the end of each billing period unless it is cancelled at least seven days before the renewal date, as the terms set out; fees are generally non-refundable.
We are a firm. Can we get one invoice?
Yes. Firm is priced per seat, with every colleague on their own plan; for one invoice across your institution, write to hello@mool.ai and we will arrange billing directly.
Do prices include GST?
Prices in Indian rupees include GST.

Start with a company you own, or with your next brief.

10 days of Pro, or of Firm on a work email address to start. No card needed.