For individuals
Discover useful research in your market, bring in your holdings and keep exploring what matters to you.
Mool for youAbout
Mool means root, the fundamentals, in Hindi. We build financial intelligence around the companies, portfolios and questions that matter to you, with research grounded in primary evidence and work you can examine and build on. Individuals use Mool for their own investments; firms can explore licensing the platform for their clients, funds and portfolios.
Our direction
The goal is a more complete financial intelligence and wealth management experience, personal to each investor and scalable across the clients a firm serves. Our foundations today are company research, connected portfolios, proactive briefs and reusable research workflows.
Discover useful research in your market, bring in your holdings and keep exploring what matters to you.
Mool for youBuild around your clients and your investment method, with a firm-branded service scoped together.
Mool for your firm01The companies
The platform
Operates the platform under the Mool brand: the accounts, the playbooks, billing and support. The privacy policy and terms are its.
The research
Publishes Mool’s company research.
02How the research is made
Where a company's own filing and a data vendor disagree, the filing wins, and the conflict is stated rather than averaged away.
A number that is not in a document, a data result or code output is not used. A gap is said out loud, never filled.
Derived metrics are computed in code, not by hand, and the working is kept with the analysis.
Figures carry their source, their period and their unit, so a reader can check any number back.
03Contact
10 days of Pro, or of Firm on a work email address to start. No card needed.