For consulting and strategy teams

Find the answer. Show the reasoning.

Top-down and bottom-up sizing, the competitive landscape including private players, sector and theme reports, and open research on any question.

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10 days of Pro, or of Firm on a work email address to start. No card needed.

Strategy consultants and research teams
Corporate strategy and planning
Founders and investors sizing a market

The work

Every playbook

What you hand over, and what comes back.

How big, and how it works
Top-down and bottom-up sizing, segments, growth drivers, the competitive landscape including private players, and routes to entry.
Market Sizing & Landscape
The sector or theme
How an industry works, what drives demand, the regulation, where the economics sit and what is already priced in.
Sector & Theme Report
What just changed
A fast take on a regulation, a policy move or a deal: who is affected and the quantified impact.
Event Impact Note
Any other question
Open research with or without files, from market data, filings and the web.
Any research question typically 15 min

Also for this desk

A piece of work, from start to follow-up

See the work.
Inspect what comes back.

Put Mool to workIllustrative briefs and output structures

Consultants, strategy teams and founders

Build a market view you can defend in the room.

Work through market size from both directions, compare the competitive landscape and expose the assumptions behind the strategy discussion.

An example brief

Size this market using top-down and bottom-up methods. Map the segments and competitors, including private players, reconcile the estimates and explain the routes to entry.

What Mool works from

The market question: The product, geography, customer segment and decision you need to support.
Your evidence: Interviews, company documents, decks or an existing sizing model.
External research: Industry evidence, filings, the web and company data where available.

The work behind the answer

01Research the market and its segments
02Build top-down and bottom-up calculations
03Map competitors, drivers and routes to entry

Explore the output

Example report outline

Market and competitive landscape

01
The size and the segments
Two sizing approaches, their inputs and the reasons their results differ.
02
The competitive landscape
Listed and private players, positioning and the structure of the market.
03
The strategy discussion
Growth drivers, constraints, routes to entry and questions to validate.

Go from the report to the supporting analysis. Charts and sensitivity panels are available where the work calls for them.

Consulting playbooks are available on Firm; editable Office files are available on Pro and Firm. Examples describe possible work; the brief and available evidence determine the actual output.

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What you get

Research with roots, for your desk.

01Deep
Filings outrank press releases, which outrank data feeds, which outrank news, and every figure carries its source and date.
02Wide
Any market or sector, private players included, from market data, filings and the web.
03Alive
Market notes on six markets, written twice a day, and a fast take when a deal or a regulation changes the picture.
04Yours
Your decks, models and transcripts read whole. Slides or A4 pages, with Excel, Word and PowerPoint on Pro.

Beyond an individual workspace

License Mool around your clients, funds and portfolios.

Explore the service your firm wants to offer, including a firm-branded client experience. Scope the integration, access and commercial requirements with Mool.

Mool for firms Client experience

Start with your next brief.